Even the though the Curious Boy was born in the depths of winter, when spring came we were crazy about sunscreen. We obsessed about which one to use and made sure to fully reapply every 2 hours.
After reading a report from the European Space Agency (Link) I feel better about how strict we were. The World Health Organization claims that 60,000 people die annually from overexposure to ultraviolet radiation. Simply taking shade and wearing sunblock are effective measures.
Now guests at certain hotels can have recommendations about what sunscreen to use and how much time to spend in the shade texted to their phones.